1. About Lum3

Lum3 develops software, applications, websites, integrations, and digital products. This Privacy Policy applies to Lum3-operated websites and services, including Lum3 Loyalty Rewards.

2. Information we may collect

The information we process depends on the Lum3 product or service being used. We may process:

• Merchant account and store information.
• Customer identifiers provided through connected commerce platforms.
• Customer email addresses when needed for account or rewards identification.
• Order information required to calculate loyalty points and rewards.
• Rewards balances, earning activity, redemption activity, and adjustments.
• Store and location information for participating businesses.
• Technical information such as authentication, session, device, and request data.
• Information submitted through support or contact requests.

We aim to collect and process only information reasonably necessary to provide and operate our services.

3. Lum3 Loyalty Rewards

Lum3 Loyalty Rewards provides loyalty and rewards functionality for participating merchants.

Depending on how a merchant configures and uses the service, Lum3 Loyalty Rewards may process customer and order information to:

• Identify loyalty program members.
• Calculate and maintain points balances.
• Determine reward eligibility.
• Record earning, redemption, refund, and adjustment activity.
• Allow customers to view their rewards information.
• Provide QR-based member identification at participating locations.
• Maintain one rewards balance across connected merchant stores when enabled.

4. Shopify data

When Lum3 Loyalty Rewards is installed by a Shopify merchant, the application may receive information from Shopify that is necessary to provide the requested loyalty functionality.

This may include relevant merchant, store, customer, and order information authorized by the merchant and permitted through the application’s Shopify access scopes.

Lum3 does not sell Shopify merchant or customer information.

5. How we use information

We may use information to:

• Provide, maintain, and improve Lum3 products and services.
• Operate loyalty balances and reward programs.
• Authenticate users and protect accounts.
• Process merchant-configured rewards activity.
• Respond to support requests.
• Diagnose service errors and maintain reliability.
• Protect our systems against misuse, fraud, or unauthorized access.
• Comply with legal, contractual, and platform requirements.

6. QR credentials

Lum3 Loyalty Rewards may provide customers with QR-based credentials used to identify a rewards membership.

These credentials are designed to avoid directly displaying personal information such as a customer’s email address or Shopify customer ID within the QR code itself.

QR credentials may be rotated, revoked, or replaced as part of normal security operations.

7. Service providers

Lum3 may use third-party infrastructure and service providers to host, secure, monitor, and operate our software.

These providers may process information only as necessary to provide their services to Lum3 and are subject to their own contractual and security obligations.

8. Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

No internet-based service can guarantee absolute security, but we continually work to protect the systems and information entrusted to us.

9. Data retention

We retain information only for as long as reasonably necessary to provide our services, satisfy legitimate business requirements, maintain required records, resolve disputes, enforce agreements, and meet legal or platform obligations.

Retention periods can vary depending on the type of information and the service involved.

10. Merchant uninstall and deletion requests

When an integrated application is uninstalled, Lum3 may receive platform notifications or requests relating to merchant or customer data.

We process valid deletion, redaction, or privacy requests according to applicable platform requirements and our legal obligations.

11. Your privacy choices

Depending on where you live, you may have rights relating to your personal information, which can include requesting access, correction, deletion, or information about how your data is processed.

If your information is processed through a merchant using Lum3 Loyalty Rewards, you may also contact that merchant regarding your customer account and rewards information.

12. Children’s privacy

Lum3 services are designed for businesses and their customers and are not intentionally directed toward children under the age required to provide valid consent in their jurisdiction.

13. Changes to this policy

We may update this Privacy Policy as our products, practices, or legal requirements change.

When we update it, we will revise the “Last updated” date shown at the top of this page.

14. Contact Lum3